3EIB Fashion Pop-up: SWAG from SWANA
Discover a curated collection of independent fashion brands from South West Asia and North Africa in a vibrant celebration of fashion, culture and community.
Featuring a hand-picked selection of 30 brands from across the region – most showcasing in London for the very first time – this two-day takeover spans everything from cutting-edge ready-to-wear to affordable streetwear.
Designers come from around the world to share their craft, cultures and the stories behind each piece. Take the rare chance to meet the makers and experience the energy of a truly global creative community.
Beyond fashion, 3EIB is carving out space for joy, connection and collective renewal with breakout areas featuring board games, Huq That henna and conversation corners by Culture Mocktail – along with a few other surprises, all set to sounds from the region.
Come for the clothes, stay for the community vibes.
Commissioned by Shubbak Festival and curated by 3EIB.
Need to know
For your visit
This event is held at the Queen Elizabeth Hall Southbank Centre
The Queen Elizabeth Hall is open from 90 minutes before events start until they finish. It’s closed at all other times.
Plan your visit
The Queen Elizabeth Hall is home to both our second-largest auditorium and the Purcell Room.
Getting here
Our address is Southbank Centre, Belvedere Road, London, SE1 8XX.
The nearest tube stations to us are Waterloo and Embankment; Waterloo is also the nearest train station. And more than 20 different London bus routes pass within 500 metres of our venues. More information on getting here by rail, road or river is available on our Getting here page.
We’re cash-free
Please note that we’re unable to accept cash payments across our venues.
Access
We’re working hard to remove barriers, so that our facilities and events can be accessible to as many people as possible.
All help points, toilets, performance and exhibition spaces at the Southbank Centre are accessible to all, as are the cafes, bars and restaurants. We also have excellent public transport links with step-free access.
All information about booking wheelchair spaces, step-free access, blue badge parking, access maps and guides and other help available whilst you’re here, including details about our Access Scheme, can be found on our Access page.
Food & drink
From coffee to cocktails, filling favourites to fine dining, plus some of London’s best street food – it’s all here at the Southbank Centre.